Popcart

Is an e-commerce service specially designed for providing household supplies in times of COVID-19.

My Role

UX Researcher, UX Designer

Year

Aug 2020

PS: This is just a highlight of my case study to read in-depth do check out my full case study deck.

<aside> ❓ Intro Due to the COVID-19 situation there were 2 things people were fighting with,

1. How to stay protected while one needs to step out to get daily supplies
2. The other saving some money since people have lost their jobs and skyrocketing prices of daily supplies.

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Research

Aim

To broadly understand effect of COVID on buying patterns for household supply wrt primary shoppers.

<aside> 🔭 Methods used ✔ 1:1 Interviews : 5 Semi structured interviews with primary shoppers of the house. ✔ Desk research: Going through articles, blogs and cited research papers.

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Primary Research

Key Observations

Secondary research